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We work with clients to unearth powerful narratives that make lasting impressions, broaden the size and demographic of their consumer base, and put their company on thought trajectories more conducive to innovating in Africa.

We realise that consumers today want to engage with products on many levels. Good interactions on the physical and functional level are necessary, but even before a purchase people want to be drawn in by the message behind the company and its products.

Africa is currently in one of the most exciting periods in its modern era, which we believe puts forward-thinking companies on the continent at an innovation advantage – both technologically and with regards to narrative.

Africa50

This is New Africa

J.H. Flemmings