Made in Africa Foundation is a non-profit founded by Savile Row tailor Ozwald Boateng, to catalyse the large-scale investment needed to reduce Africa's infrastructure deficit.
De Charles provided strategy, narrative and digital support for Made in Africa Foundation's 'Our Future Made in Africa' gala event in Marrakech.
The African Infrastructure Country Diagnostic estimated that US$93bn would be needed annually from 2010 to 2020 to close Africa’s infrastructure gap. Although investments have burgeoned so much that foreign inflows from 00’ to 09’ were 1.8 times the sum of those in the 70s, 80s, and 90s combined, and since 2011 remittances have surpassed Africa’s international aid, infrastructure projects have failed to keep up. Approximately US$55bn of the US$95bn allocated to infrastructure in 09’ and 10’ was unspent, due principally to a lack of credible projects. Realising this, the foundation sought to raise funds for project development instead of project finance.
De Charles worked with Made in Africa Foundation to build the narrative, call to action, and digital platforms for their Our Future Made in Africa event, aimed at generating awareness and funds for their cause. The gala event was adequately timed to celebrate Africa’s progress fifty years after the founding of the African Union. In collaboration with the African Banker Awards and supported by Atlantic Energy, the event took place at the Taj Palace Hotel in Marrakech, Morocco.
Internationally-renowned designer and foundation co-founder Ozwald Boateng OBE curated a fashion show for the event, which featured four designers of African origin namely, Amine Bendriouich (Tunisian), Pierre Antoine Vettorello (French Ivoirian), Samantha Cole (British-Nigerian), and Mimi Plange (Ghanaian-born Californian), and 30 models including Sessilee Lopez and Sonja Wanda. Additionally, there were performances from John Legend, Akon, Youssou N’Dour, and Yasiin Bey (formerly known as Mos Def). The night built up to the premier of Made in Africa Foundation’s short film titled Our future Africa, which was made to raise awareness of Africa’s possibilities going forward.
Included among the attendees was the AfDB President Donald Kaberuka, who received a special award from the foundation, 400 leaders of the world’s banking and investment community, and several of the continent’s high-net worth individuals. Part of the event's success was shown in the cooperation agreement Made in Africa Foundation was able to sign with the Obasanjo Foundation, founded by former Nigerian President Olusegun Obasanjo, which pledged to – within its power – provide assistance, including financial assistance, to further the Made in Africa Foundation cause.
“US$400 million of funding for feasibility studies and master plans across sub-Saharan Africa would develop over US$100 billion of infrastructure projects, which in turn would create a trillion dollars of value across Africa.”
Co-founder | Made in Africa Foundation