/Mission

We’re on a mission to rewrite Africa’s story by building better products, brands and perceptions for the continent.

/Mission

We’re on a mission to rewrite Africa’s story by building better products, brands and perceptions for the continent.

/Mission

We’re on a mission to rewrite Africa’s story by building better products, brands and perceptions for the continent.

We are a team of entrepreneurs, engineers, designers, strategists and storytellers, who work with inspired Africa-focused founders to create awesome companies.

We are a team of entrepreneurs, engineers, designers, strategists and storytellers, who work with inspired Africa-focused founders to create awesome companies.

Mission Work

We are working with inspired Africa-focused founders to build awesome companies, award-winning products and global brands.

See our work

We help founders and growing companies conceive and shape industry-beating ideas, and use our expertise in engineering, design, strategy and brand development to guide their product realisation, launch and growth.

We help founders and growing companies conceive and shape industry-beating ideas, and use our expertise in engineering, design, strategy and brand development to guide their product realisation, launch and growth.

Learn how we build products >

We help entities identify, structure and project their true message in a global media environment that often holds strong preconceptions of African brands. We build clients' messages, visuals and audiences to achieve their growth objectives.

We help entities identify, structure and project their true message in a global media environment that often holds strong preconceptions of African brands. We build clients' messages, visuals and audiences to achieve their growth objectives.

Learn how we build narratives >

Our mission is to build better products, better brands, and better perceptions for Africa, and once this becomes irrelevant, so will we.

Our mission is to build better products, better brands, and better perceptions for Africa, and once this becomes irrelevant, so will we.

Launch Africa

Within ten years we believe African companies can sit among the largest in the world, with globally competitive brands.

Work with us

/Press

We discussed narratives with the BBC, when they asked “why African brands don’t have the same profile as Western brands?"

/Article

There is a subclass of 80 million people in Africa living with disabilities. Mpumelelo Mhlongo writes '@SomeoneWhoCares' to outline the problem and how he, a disabled African, is being called to action.

/Press

Early client Quip raises again in 2018, $40 million to fund its efforts in building more products and dental care services.

/Press

We discussed narratives with the BBC, when they asked “why African brands don’t have the same profile as Western brands?”

/Article

There is a subclass of 80 million people in Africa living with disabilities. Mpumelelo Mhlongo writes '@SomeoneWhoCares' to outline the problem and how he, a disabled African, is being called to action.

/Press

Early client Quip raises again in 2018, $40 million to fund its efforts in building more products and dental care services.

"Through our work we are introducing new African brands, messages and stories to global audiences, and growing a community interested in the continent’s growing consumer and technology environment."

"Through our work we are introducing new African brands, messages and stories to global audiences, and growing a community interested in the continent’s growing consumer and technology environment."

See more of our work in the news >

/Awards

In 2016 Time Magazine named our client Quip's toothbrush as one of the top 25 inventions of the year, alongside others from Tesla, Dyson, Apple and Nike... See the work >

/Awards

In 2016 Time Magazine named our client Quip's toothbrush as one of the top 25 inventions of the year, alongside others from Tesla, Dyson, Apple and Nike... See the work >

/Awards

In 2016 Time Magazine named our client Quip's toothbrush as one of the top 25 inventions of the year, alongside others from Tesla, Dyson, Apple and Nike... See the work >

Work with us

We build award-winning products, compelling stories and growth-oriented brand strategies, for the new generation of Africa-focused companies.

Work with us

Media enquiries

We actively converse on next-gen brands, technology and the emerging consumer in Africa. Get in touch for interview or speaking requests.

Speak with us

Join the team

As a growing company we love to hear from great engineers, designers, communicators and Africa passion-isters,  whether or not we have an opening.

See openings

Work with us

We build award-winning products, compelling stories and growth-oriented brand strategies, for the new generation of Africa-focused companies.

Work with us

Media enquiries

We actively converse on next-gen brands, technology and the emerging consumer in Africa. Get in touch for interview or speaking requests.

Speak with us

Join the team

As a growing company we love to hear from great engineers, designers, communicators and Africa passion-isters,  whether or not we have an opening.

See openings