/Mission-led

We’re on a mission to build better products, better brands and better perceptions for Africa.

/Mission-led

We’re on a mission to build better products, better brands and better perceptions for Africa.

/Mission-led

We’re on a mission to build better products, better brands and better perceptions for Africa.

We are a team of entrepreneurs, engineers, designers, strategists and storytellers, who work with inspired Africa-focused founders to create perception-shifting companies.

We are a team of entrepreneurs, engineers, designers, strategists and storytellers, who work with inspired Africa-focused founders to create perception-shifting companies.

Mission Work

We work as co-founders and co-investors with like-minded Africa-focused founders, to take their ideas from early thoughts to beta launch and growth.

See our work

We help founders conceive and shape industry-beating ideas, and use our expertise in engineering, design, strategy and brand development to guide their product ideation, launch and growth.

We help founders conceive and shape industry-beating ideas, and use our expertise in engineering, design, strategy and brand development to guide their product ideation, launch and growth.

Learn how we build products >

We believe moving stories are one of Africa’s biggest untapped assets, and that its entrepreneurs in consumer and tech-related spaces should use visual identities and brand messages to convey narratives for their gain, as well as that of the wider continent.

We believe moving stories are one of Africa’s biggest untapped assets, and that its entrepreneurs in consumer and tech-related spaces should use visual identities and brand messages to convey narratives for their gain, as well as that of the wider continent.

Learn how we build narratives >

Our mission is to build better products, better brands, and better perceptions for Africa, and once this becomes irrelevant, so will we.

Our mission is to build better products, better brands, and better perceptions for Africa, and once this becomes irrelevant, so will we.

Launch Africa

Within a decade we believe African companies can sit among the largest in the world, with globally competitive brands.

Work with us

/Press

We discussed narratives with the BBC, when they asked “why African brands don’t have the same profile as Western brands?"

/Article

There is a subclass of 80 million people in Africa living with disabilities. Mpumelelo Mhlongo writes '@SomeoneWhoCares' to outline the problem and how he, a disabled African, is being called to action.

/Article

Can you name three African brands that currently resonate with you and have the appeal necessary to engage international audiences? In our article we outlined why we think brands are key to Africa's future.

/Press

We discussed narratives with the BBC, when they asked “why African brands don’t have the same profile as Western brands?”

/Article

There is a subclass of 80 million people in Africa living with disabilities. Mpumelelo Mhlongo writes '@SomeoneWhoCares' to outline the problem and how he, a disabled African, is being called to action.

/Article

Can you name three African brands that currently resonate with you and have the appeal necessary to engage international audiences? In our article we outlined why we think brands are key to Africa's future.

"Through our work we are introducing new African brands, messages and stories to global audiences, and growing a community interested in the continent’s growing consumer and technology environment."

"Through our work we are introducing new African brands, messages and stories to global audiences, and growing a community interested in the continent’s growing consumer and technology environment."

See our work in the news >

/Awards

In 2016 Time Magazine named our client Quip's toothbrush as one of the top 25 inventions of the year, alongside others from Tesla, Dyson, Apple and Nike... See the work >

/Awards

In 2016 Time Magazine named our client Quip's toothbrush as one of the top 25 inventions of the year, alongside others from Tesla, Dyson, Apple and Nike... See the work >

/Awards

In 2016 Time Magazine named our client Quip's toothbrush as one of the top 25 inventions of the year, alongside others from Tesla, Dyson, Apple and Nike... See the work >

Work with us

We build award-winning products, compelling stories and growth-oriented brand strategies, for the new generation of Africa-focused companies.

Work with us

Media enquiries

We actively converse on next-gen brands, technology and the emerging consumer in Africa. Get in touch for interview or speaking requests.

Speak with us

Join the team

As a growing company we love to hear from great engineers, designers, communicators and Africa passion-isters,  whether or not we have an opening.

See openings

Work with us

We build award-winning products, compelling stories and growth-oriented brand strategies, for the new generation of Africa-focused companies.

Work with us

Media enquiries

We actively converse on next-gen brands, technology and the emerging consumer in Africa. Get in touch for interview or speaking requests.

Speak with us

Join the team

As a growing company we love to hear from great engineers, designers, communicators and Africa passion-isters,  whether or not we have an opening.

See openings