Working from the start, we act more like co-investors and co-founders than consultants. We invest our time, expertise and ideas for minority equity, and clients invest our subsidised fee.
Working from the start, we act more like co-investors and co-founders than consultants. We invest our time, expertise and ideas for minority equity, and clients invest our subsidised fee.
In Ideation we work with founder-clients to shape and bring better understanding to their idea, from both the product and brand viewpoint. We bring the idea to life in the form of a concept company, which consists of a digital or physical product prototype, clear narrative and visual brand.
In Ideation we work with founder-clients to shape and bring better understanding to their idea, from both the product and brand viewpoint. We bring the idea to life in the form of a concept company, which consists of a digital or physical product prototype, clear narrative and visual brand.
Go from thought to prototype
We work with Africa-focused founders to test their market ideas and transform them into full brand and product concepts, before launching them as ventures capable of making a profit and shifting audiences’ perceptions of Africa.
