/Mwabu

We were asked by ed-tech company Mwabu to conceptualise a more aesthetic and functional storage product for use in Zambian classrooms.

/Mwabu

We were asked by ed-tech company Mwabu to conceptualise a more aesthetic and functional storage product for use in Zambian classrooms.

/Mwabu

We were asked by ed-tech company Mwabu to conceptualise a more aesthetic and functional storage product for use in Zambian classrooms.

Working from the start, we act more like co-investors and co-founders than consultants. We invest our time, expertise and ideas for minority equity, and clients invest our subsidised fee.

Working from the start, we act more like co-investors and co-founders than consultants. We invest our time, expertise and ideas for minority equity, and clients invest our subsidised fee.

In Ideation we work with founder-clients to shape and bring better understanding to their idea, from both the product and brand viewpoint. We bring the idea to life in the form of a concept company, which consists of a digital or physical product prototype, clear narrative and visual brand.

In Ideation we work with founder-clients to shape and bring better understanding to their idea, from both the product and brand viewpoint. We bring the idea to life in the form of a concept company, which consists of a digital or physical product prototype, clear narrative and visual brand.

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/Article

We wrote an article to outline why we think brands are key to Africa's future.

/Press

Hear us discuss narratives with the BBC, and answer “why African brands don’t have the same profile as Western brands?"

/Article

We wrote an article to outline why we think brands are key to Africa's future.

/Press

We discussed narratives with the BBC, when they asked “why African brands don’t have the same profile as Western brands?"

Go from thought to prototype

We work with Africa-focused founders to test their market ideas and transform them into full brand and product concepts, before launching them as ventures capable of making a profit and shifting audiences’ perceptions of Africa.

Work with us

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