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Our mission is to build better products, better brands, and better perceptions for Africa. Once this becomes irrelevant, so will we.

Our mission is to build better products, better brands, and better perceptions for Africa. Once this becomes irrelevant, so will we.

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…@ Someone Who Cares / Mpumelelo Mhlongo

There are 80 million people living with disabilities in Africa, who make up the poorest and most stigmatised in society. I want to use my own disability story and journey to the Tokyo Paralympics, to change attitudes towards Africa’s disabled beyond 2020.

Quip raises $40 million for dental products and services/ Tech Crunch

Quip, the dental care startup that got its start selling electric toothbrushes directly to consumers, has raised $40 million, months after partnering with Target to sell its products, and about six months after raising $10 million from Silicon Valley Bank.

The Duke of Cambridge becomes Patron of the Royal African Society

Royal African Society Patron H.R.H. Prince William, The Duke of Cambridge, attended an Autumn Reception to meet a range of the Society’s members and supporters. The Reception was his first event as Patron, since succeeding Her Majesty The Queen in this role in December 2016.

Quip releases special edition (RED) toothbrush

Quip has partnered with (RED) to turn your twice daily routine into a force to fight AIDS. Buying a special edition Quip (RED) can provide 30 days of life-saving HIV medicine.

Rebranding Africa / BBC

81 of Africa's favourite 100 brands are not African! Why? De Charles' founding partner spoke to the BBC about narratives and the need for a new generation of African brands.

Afrobytes founders named among 100 most creative in 2018 / Fast Company

Founders of client company Afrobytes Haweya Mohamed and Ammin Youssouf were named in Fast Company's the 100 most creative list in 2018, for giving African tech a global stage.

Africa Prize candidate is replacing canes for blind people / The Guardian

Africa Prize finalist could soon help visually impaired people in Kenya and far beyond replace the centuries-old cane with an echolocation tool, which uses sensors to detect nearby objects.

Quip raises millions from singer Demi Lovato and others / CNBC

Simon Enever and Bill May think they’ve figured out a way to get Americans to actually brush their teeth twice a day. But the Brooklyn, New York-based start-up had to overcome some big challenges on the way to landing a $10 million Series A funding in November.

‘Africa Beyond Aid’ – President Nana Akufo Addo’s Vision

De Charles sponsored the Royal African Society's #BeyondAid event at the V&A Museum, which hosted Zeinab Badawi, Fuse ODG and Ghana's President among others.

Film Africa OnDemand review / The Guardian

"Even in the home entertainment market, African cinema still gets such short shrift from UK distributors that the announcement of an on-demand service from London’s Film Africa initiative is genuine cause for celebration"

Film Africa embraces VOD / Press Release

In summer 2017 De Charles built a collaboration between VOD platform Okiki and Film Africa, London’s annual celebration of African cinema, to bring the continent’s most awarded contemporary cinema to global audiences for the first time.

The best electric toothbrush / GQ

The best electric toothbrush will make you better at brushing your teeth. Dental hygiene will never be fun, but it can at least be easy.

Lagos-based Tuteria wins the Africa Prize / BBC

A tutoring app developed by a 27-year-old Nigerian has won the Africa Prize for engineering innovation award given by the UK's Royal Academy of Engineering.

De Charles sponsors private equity in Africa

De Charles sponsored and lent its support to MJ Hudson for their 'Private Equity in Africa - Facilitating Investment' event, which took place at Imperial College's business school.

Kenyan creativity broadens horizons for the disabled / The Guardian

Included in this year's Africa Prize finalists are solutions that could solve access issues and foster greater diversity in the Kenyan workplace, which include a digital tool that helps disabled people find jobs, and a convertible electric wheelchair.

Quip one of the 25 best inventions of 2016 / Time Magazine

Every year, TIME selects the best inventions that are making the world better, smarter and—in some cases—a little more fun. In the past, they have featured everything from the real-life hoverboard to the desktop DNA lab. In 2016 Quip made their list.

The case for the Africa50 fund

De Charles produced the 'Case for the Africa50 Fund' in collaboration with Made in Africa Foundation, to further highlight the state of Africa’s infrastructure in particular power, transportation, and water.

Can fashion designer Ozwald Boateng transform Africa / Huffington Post

What does a Savile Row fashion designer have in common with Africa’s forthcoming industrial revolution? Well, in Ozwald Boateng’s case, a lot. Boateng’s Made in Africa Foundation, started in 2011, is committed to playing a key role in developing Africa’s infrastructure, something which Boateng and many others in the know believe is critical to Africa’s future development.

New wind of change is blowing through Africa / African Voices

Ozwald Boateng says Africa is in the midst of an economic boom, which he spoke to bankers about at a gala event in Marrakech and advocated for the AfDB's plan to spend $68 billion on Africa's infrastructure.

Ozwald Boateng, advocating for change / CNN

Ozwald Boateng curated a fashion show featuring designers from Africa and its diaspora during the AfDB summit. The event was attended by 400 leaders of the world's banking and investment community.

Building the future in Africa / Independent

Leading up to the Made in Africa gala event, Ozwald Boateng guest wrote for the Independent. "When change comes, it comes all of a sudden. Years ago, prior to the granting of independence, Harold Macmillan realised that there was a 'wind of change blowing through this continent, whether we like it or not'".

Ozwald Boateng takes on biggest design project yet / The Guardian

John Legend and fellow African American music stars Akon, Mos Def and actor Isaiah Washington, alongside Senegalese singer and actor Youssou N'dour, are in Marrakech to back Ozwald Boateng's project to attract investors to reform Africa's crumbling infrastructure.

Made in Africa Foundation sign co-operation agreement with Obasanjo Foundation

Key Co-operation agreement is signed with Olusegun Obasanjo Foundation at Made in Africa Foundation's Marrakech gala event, to promote progress and infrastructure investment on the continent.

AfDB and Made in Africa Foundation sign MOU

The AfDB and Made in Africa foundation organisations recognize the strategic importance of African infrastructure, and create partnership to promote progress and infrastructure investment.

Why our future should be made in Africa / New African Magazine

Just a decade ago or so, The Economist called it “The Hopeless Continent”. For the past 7 years I have watched Africa nurse itself to health. A rude and vibrant health on the cusp of accelerated growth. Ozwald Boateng wrote an article for the New African ahead of his Marrakech gala event.

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We build award-winning products, compelling stories and growth-oriented brand strategies, for the new generation of Africa-focused companies.

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Media enquiries

We actively converse on next-gen brands, technology and the emerging consumer in Africa. Get in touch for interview or speaking requests.

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Join the team

As a growing company we love to hear from great engineers, designers, communicators and Africa passion-isters,  whether or not we have an opening.

See openings

Work with us

We build award-winning products, compelling stories and growth-oriented brand strategies, for the new generation of Africa-focused companies.

Work with us

Media enquiries

We actively converse on next-gen brands, technology and the emerging consumer in Africa. Get in touch for interview or speaking requests.

Speak with us

Join the team

As a growing company we love to hear from great engineers, designers, communicators and Africa passion-isters,  whether or not we have an opening.

See openings