Okiki

Africa on stage


Okiki was initially a movie streaming social app with a focus on Nollywood, Nigeria’s famous film industry and the third largest in the world. De Charles worked with the Okiki founders to craft a new narrative and pivot their proposition to focus on pan-African movies, to capture the emerging European consumer interest.

Okiki

Africa on stage


Okiki was initially a movie streaming social app with a focus on Nollywood, Nigeria’s famous film industry and the third largest in the world. De Charles worked with the Okiki founders to craft a new narrative and pivot their proposition to focus on pan-African movies, to capture the emerging European consumer interest.

De Charles convinced Okiki’s team that their app could be a platform to bring the best contemporary pan-African films to audiences inside and outside of the continent.

Being based in Cambridge but of Nigerian descent, Okiki’s founders used their technical expertise to build an app to solve pressing issues in Nollywood: namely piracy and movie distribution, especially for amatuer filmmakers. Soon after its launch it rapidly gained a following within Nigerian universities due to its content and additional social features, the latter of which allowed viewers to interact with Nollywood stars. However, finding this demographic difficult to monetise, Okiki sought De Charles to identify and execute an agile path to growth.
Recognising the growing interest in African culture and film in European cosmopolitan cities, and using their cross-border experience, De Charles was able to shape and communicate a new message for Okiki and find the key partnerships to enable them capitalise this trend. De Charles’ work culminated in introducing Okiki to new European consumers through Film Africa OnDemand. This was a summer campaign that took place on the Okiki platform, which brought contemporary film from across the continent, some of which were European Film award and Tribeca Film Festival winners, to the gaze of global audiences for the first time.

The founders of Quip believed the toothbrush – although an everyday object – had been generally overlooked. They saw consumers being consistently faced with the same array of colours & standard features when shopping for a new brush, regardless of price point, which had led to an indifference to both the toothbrush and its purpose. The founders who themselves were successful industrial designers therefore sought to revamp the toothbrush, and through a redesign of its aesthetics, functionality and branding turned it into a lifestyle product.

De Charles worked with Quip to advise on, design and deliver the internal hardware for the toothbrush’s optional electronic module. The module had the additional capacity needed for the Quip team’s planned expansions.

"Okiki sought De Charles to identify and execute an agile path to growth and monetisation, for their movie streaming social app."

"Okiki sought De Charles to identify and execute an agile path to growth and monetisation, for their movie streaming social app."

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"Recognising the growing interest in African culture and film in European cosmopolitan cities, and using their cross-border experience, De Charles was able to shape and communicate a new message for Okiki and find the key partnerships to enable them capitalise this trend."

"Recognising the growing interest in African culture and film in European cosmopolitan cities, and using their cross-border experience, De Charles was able to shape and communicate a new message for Okiki and find the key partnerships to enable them capitalise this trend."

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/Happenings

In Summer ‘17 Okiki’s platform hosted Film Africa OnDemand, which for the first time brought award-winning pan-African film to international audiences.

/Happenings

In Summer ‘17 Okiki’s platform hosted Film Africa OnDemand, which for the first time brought award-winning pan-African film to international audiences.

/Happenings

In Summer ‘17 Okiki’s platform hosted Film Africa OnDemand, which for the first time brought award-winning pan-African film to international audiences.

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