Film Africa + Okiki

Film Africa OnDemand


De Charles built an Okiki-Film Africa collaboration in summer 2017 to produce Film Africa OnDemand, which it positioned as the first platform to bring the continent’s most awarded contemporary cinema to global audiences.

Film Africa + Okiki

Film Africa OnDemand


De Charles built an Okiki-Film Africa collaboration in summer 2017 to produce Film Africa OnDemand, which it positioned as the first platform to bring the continent’s most awarded contemporary cinema to global audiences.

“Even in the home entertainment market, African cinema still gets such short shrift from UK distributors that the announcement of an on-demand service from London’s Film Africa initiative is genuine cause for celebration.” - The Guardian

Film Africa is an annual week-long festival that showcases standout films of African origin/influence. Since its inception in 2011, it has screened 388 films, hosted 132 filmmakers and talent and welcomed live audiences of over 22,000 in select London cinemas. Noticing the growing diversity of the festival’s audience (40% of African origin in 2015), and the lack of access European audiences had to the continent’s films, De Charles orchestrated a synergy between Film Africa and Okiki to bring the former’s past festival films to global audiences through a video-on-demand platform.
Film Africa OnDemand presented a summer programme of the most popular films screened throughout the festival’s history, which was welcomed as a “genuine cause for celebration” by the Guardian. The campaign was able to obtain a lineup that included a European film award winner in the animated drama Adama, a Tribeca Film Festival Jury award winner in Children of the Mountain, and Coz ov Moni, the first pidgin musical. Film Africa OnDemand introduced a broad audience to filmmakers telling #AfricanStories, sparking conversations about the continent’s past, present and future whilst showcasing its brilliant creative outputs.

Film Africa is an annual week-long festival that showcases standout films of African origin/influence. Since its inception in 2011, it has screened 388 films, hosted 132 filmmakers and talent and welcomed live audiences of over 22,000 in select London cinemas. Noticing the growing diversity of the festival’s audience (40% of African origin in 2015), and the lack of access European audiences had to the continent’s films, De Charles orchestrated a synergy between Film Africa and Okiki to bring the former’s past festival films to global audiences through a video-on-demand platform.

Film Africa OnDemand presented a summer programme of the most popular films screened throughout the festival’s history, which was welcomed as a “genuine cause for celebration” by the Guardian. The campaign was able to obtain a lineup that included a European film award winner in the animated drama Adama, a Tribeca Film Festival Jury award winner in Children of the Mountain, and Coz ov Moni, the first pidgin musical. Film Africa OnDemand introduced a broad audience to filmmakers telling #AfricanStories, sparking conversations about the continent’s past, present and future whilst showcasing its brilliant creative outputs.

"De Charles brought together clients and filmmakers to present an exciting summer programme of the most popular films screened throughout Film Africa’s six year festival history, to global audiences with access to an iOS, Android or desktop device.”

"De Charles brought together clients and filmmakers to present an exciting summer programme of the most popular films screened throughout Film Africa’s six year festival history, to global audiences with access to an iOS, Android or desktop device.”

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“Africa’s rich culture and history has long gone untold in the global media, and platforms like Film Africa have been successful in bringing contemporary narratives from around the continent to diverse British audiences. The extended reach that this OnDemand initiative brings will further heighten knowledge and appreciation of some of the great talent in Africa whilst at the same time broadening perceptions of its people.” - Zenaib Badawi

“Africa’s rich culture and history has long gone untold in the global media, and platforms like Film Africa have been successful in bringing contemporary narratives from around the continent to diverse British audiences. The extended reach that this OnDemand initiative brings will further heighten knowledge and appreciation of some of the great talent in Africa whilst at the same time broadening perceptions of its people.” - Zeinab Badawi

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/Happenings

Film Africa OnDemand was lauded by international press that included the Guardian. A continuation to the initiative is being requested and considered.

/Happenings

Film Africa OnDemand was lauded by international press that included the Guardian. A continuation to the initiative is being requested and considered.

/Happenings

Film Africa OnDemand was lauded by international press that included the Guardian. A continuation to the initiative is being requested and considered.

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