Mpumi2020

Road to Tokyo


Mpumelelo Mhlongo represented South Africa in the Rio 2016 Paralympic games in the long jump and 100m events, narrowly missing the podium in both. Aiming to go one-step further in Tokyo 2020, De Charles is working to help Mpumi use his journey to put a deserved global spotlight on Africa’s indomitable para athletic talent.

Mpumi2020

Road to Tokyo


Mpumelelo Mhlongo represented South Africa in the Rio 2016 Paralympic games in the long jump and 100m events, narrowly missing the podium in both. Aiming to go one-step further in Tokyo 2020, De Charles is working to help Mpumi use his journey to put a deserved global spotlight on Africa’s indomitable para athletic talent.

There are approximately 80 million people and counting living in Africa with a disability according to the UN. We are determined to harness any momentum gained from this campaign to bring about the advocacy, awareness and access, new generations of Africa’s para athletes and disabled community will need beyond 2020.

Mpumelelo Mhlongo (Mpumi) was born in a deeply challenging South African township in Durban with amniotic band syndrome, which left him with a shorter right leg, a deformed club foot, and several affected fingers. He lived with significant social stigmas in his early childhood, while his mother was told by doctors that he would never walk. Today, Mpumi is a world class para athlete against the odds. He is the South African 100m and 200m champion and the All-Africa record holder in the 100m, 200m, long and high jump for his category. Pending ratification, he is also the new world record holder in the T44 men’s 100m and 200m, and after just missing the podium at Rio, he is doing everything in his capacity to achieve a medal in Tokyo 2020.
There are approximately 80 million people in Africa living with a disability according to the UN, and there is a reservoir of world-class talent in African para athletics, that remains hidden in obscurity. As a world record holder and paralympic athlete who has pushed through the obstacles, Mpumi is determined to use any momentum gathered on his journey to uplift and empower others beyond 2020.

Mpumelelo Mhlongo (Mpumi) was born in a deeply challenging South African township in Durban with amniotic band syndrome, which left him with a shorter right leg, a deformed club foot, and several affected fingers. He lived with significant social stigmas in his early childhood, while his mother was told by doctors that he would never walk. Today, Mpumi is a world class para athlete against the odds. He is the South African 100m and 200m champion and the All-Africa record holder in the 100m, 200m, long and high jump for his category. Pending ratification, he is also the new world record holder in the T44 men’s 100m and 200m, and after just missing the podium at Rio, he is doing everything in his capacity to achieve a medal in Tokyo 2020.

There are approximately 80 million people in Africa living with a disability according to the UN, and there is a reservoir of world-class talent in African para athletics, that remains hidden in obscurity. As a world record holder and paralympic athlete who has pushed through the obstacles, Mpumi is determined to use any momentum gathered on his journey to uplift and empower others beyond 2020.

Mpumelelo Mhlongo is a championing those living with disabilities in Africa.
Mpumelelo Mhlongo is a championing those living with disabilities in Africa.

Mpumi approached De Charles to help him capture and craft his story from the ground up, as he prepared for his ambitious road to Tokyo.

Mpumi approached De Charles to help him capture and craft his story from the ground up, as he prepared for his ambitious road to Tokyo.

Learn how we build narratives >

De Charles crafted a narrative and core message for the Mpumi2020 campaign, built an identity and formulated a brand strategy, which it will be executing alongside Mpumi and his team throughout his journey to Tokyo.

De Charles crafted a narrative and core message for the Mpumi2020 campaign, built an identity and formulated a brand strategy, which it will be executing alongside Mpumi and his team throughout his journey to Tokyo.

Learn about our mission >

/The Journey

Mpumi2020 is gaining a following by sharing its story and that of others through its social media channels and website. Click to follow and share the journey aiming to put a spotlight on the potential of the disabled worldwide.

/The Journey

Mpumi2020 is gaining a following by sharing its story and that of others through its social media channels and website. Click to follow and share the journey aiming to put a spotlight on the potential of the disabled worldwide.

/The Journey

Mpumi2020 is gaining a following by sharing its story and that of others through its social media channels and website. Click to follow and share the journey aiming to put a spotlight on the potential of the disabled worldwide.

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