Solis

Rethinking solar


Solis engineers and commercialises products primarily for the African energy space, aimed at boosting socioeconomic development from the bottom-up in frontier markets. De Charles worked with Solis to redesign their products and strategy for growth and global relevance.

Solis

Rethinking solar


Solis engineers and commercialises products primarily for the African energy space, aimed at boosting socioeconomic development from the bottom-up in frontier markets. De Charles worked with Solis to redesign their products and strategy for growth and global relevance.

Solis realised that power problems also existed in more developed countries, where increasing energy prices, brownouts and blackouts were growing realities, stemming from burgeoning demand and new and necessary efforts to transition aging networks.

/Agile

De Charles helped reposition Solis’s products and brand, to appeal to a much broader, cross-cultural target audience.

/Agile

De Charles helped reposition Solis’s products and brand, to appeal to a much broader, cross-cultural target audience.

/Agile

De Charles helped reposition Solis’s products and brand, to appeal to a much broader, cross-cultural target audience.

Solis was initially founded to build solar-based products for the then 1.3 billion people living off-grid in Africa and South Asia. There first product was one of the first solar lanterns to utilise USB charging, which gave it versatility, enabling it charge mobile phones and billions of other consumer devices on the market. After finding sales difficult among their low income audience, who lacked access to credit and distrusted new products due to an influx of cheap, poor quality, short lasting lanterns from East Asia; Solis worked with De Charles to change strategy.
De Charles changed Solis’ narrative, visual identity and design language to reposition the company as an aspirational brand, with products that aimed to transcend regional and socioeconomic borders, thereby connecting a global community. De Charles found that the outdoor market, which covers activities such as camping, hiking, cycling, and events including music festivals, also required portable power and telecommunication products. Global music festivals in particular were being increasingly attended by socially conscious millennials, most of whom would strongly align with Solis’ frontier market mission. Therefore, De Charles reshaped Solis’ brand products and strategy to include append this group to their existing target customers.

Solis was initially founded to build solar-based products for the then 1.3 billion people living off-grid in Africa and South Asia. There first product was one of the first solar lanterns to utilise USB charging, which gave it versatility, enabling it charge mobile phones and billions of other consumer devices on the market. After finding sales difficult among their low income audience, who lacked access to credit and distrusted new products due to an influx of cheap, poor quality, short lasting lanterns from East Asia; Solis worked with De Charles to change strategy.

De Charles changed Solis’ narrative, visual identity and design language to reposition the company as an aspirational brand, with products that aimed to transcend regional and socioeconomic borders, thereby connecting a global community. De Charles found that the outdoor market, which covers activities such as camping, hiking, cycling, and events including music festivals, also required portable power and telecommunication products. Global music festivals in particular were being increasingly attended by socially conscious millennials, most of whom would strongly align with Solis’ frontier market mission. Therefore, De Charles reshaped Solis’ brand products and strategy to include append this group to their existing target customers.

"Solis sought De Charles to identify and implement new growth strategies for its solar-based products. After the European outdoor market’s potential was identified, Solis asked De Charles to reshape its narrative, visual identity and products’ design language to appeal to its different regional and socioeconomic audiences."

"Solis sought De Charles to identify and implement new growth strategies for its solar-based products. After the European outdoor market’s potential was identified, Solis asked De Charles to reshape its narrative, visual identity and products’ design language to appeal to its different regional and socioeconomic audiences."

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"Solis’ new brand that focused on ‘globally connecting’ resonated with the socially conscious European millennial consumer, while sales and presence in Europe gave its products significant credibility among aspirational African consumers."

"Solis’ new brand that focused on ‘globally connecting’ resonated with the socially conscious European millennial consumer, while sales and presence in Europe gave its products significant credibility among aspirational African consumers."

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/Happenings

Solis’ mission to globally connect resonated with socially conscious European millennials, as well as urban and rural African consumers.

/Happenings

Solis’ mission to globally connect resonated with socially conscious European millennials, as well as urban and rural African consumers.

/Happenings

Solis’ mission to globally connect resonated with socially conscious European millennials, as well as urban and rural African consumers.

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